Why it’s important to invest in marketing during COVID – 19
Leave a CommentThe pandemic has created economic disruption in almost every business sector. The education, retail, logistics, finance, entertainment, transportation, and manufacturing are the hardest hit sectors in the current market, suffering huge losses and facing high uncertainty.
Are you letting the fear of mounting losses to cut down your expenses on all levels, including marketing expenditure? It’s time to make a strategic and proactive plan for your business instead of taking a fear influenced reactionary one.
Why? The reason is quite simple. By curtailing a marketing strategy, you are curbing your market presence. It’s a great time to take your business more digital, get your clients to buy from you online. In this ever-competitive market, if you don’t actively move ahead, you’ll fall behind.
Now is the time to future proof your business and invest for the post-COVID-19 surge by shifting your focus to branding and promotion.
How will marketing help you in the times of COVID-19
- To accelerate your long-term business goals.
- To retain your existing customer base.
- To boost even more visibility in the target market.
- To utilize this time to perfect your website.
- To position your business for increased sales revenue
Now, you might have a question – how should I grow or market my business at this time?
We have structured a strategy to help you fight the situation and get ready with an effective plan.
Businesses should continue online marketing during COVID- 19
Create an e-Commerce Platform
The retail sector is one of the primarily affected sectors from the COVID- 19. Many well-known brands’ stores are closed, and many are on the way.Even though the fact is painful, it is also the right time to prepare your business for the long haul. Let your business embrace the right technology and shift to eCommerce solutions.
Now is the time when you can get your own e-commerce portal ready to hit the market at the appropriate time. Not only will you see your products sell smoothly but you will also notice decreased expenses.
Try our effective technologically integrated eCommerce services for retail businesses. We will make it easy to run a business online.
Single Landing Page Sites are popular these days, where it is extremely simple to sell your focus products. It may be a cost-effective option to get started.
Setup CRM
You can improve business relationships, even during the crisis. A CRM system enables you to manage all your company’s relationships and interactions with actual customers and potential customers. A CRM identifies your potential customers and keeps you connected with them.
You can utilize the CRM as a cost-effective system to manage, organize, schedule and contact potential customers. There is so much you can do with a CRM to maintain and engage clients. A Customer Relationship Management system not only helps you to provide support and additional services, but it can also take your business to the next level.
Opt for SEO
SEO is an evergreen strategy to help your potential client find you. Implementing the right keywords, metadata, and site architecture are highly essential to rank in search engines. This process might take a while to show up noticeable results, but the end-result is persistent.
SEO is an apt choice to use in the current phase for your business. The reason, by the time the crisis will be over, your customers will start finding you, and you will be ready to welcome them.
Check out our SEO technique that is highly result-oriented to assure you to help your website appear in the top rankings on a search results page.
Database Setup
Data is highly crucial to your business to pinpoint potential customers based on compiled information. This is where you need to set up a database for your marketing team.
Our database development team creates a targeted list containing customer data. Once the database is ready, you can frame your business plan to target those customers.
Setup Email Campaign
Why not take this time to build relationships and keep your potential customers informed?
Whether you have B2B or B2C business, Email marketing can be a great way to connect with your clients. Nurture your existing leads via email newsletters and establish brand-consumer trust for the longevity of your business. Your connection and engagement now, is going to be valuable long after COVID-19.
Use our strategic email marketing service now and set your business up for long term success.
Managed IT Services
The Corona Virus crisis has compelled all businesses to get Managed IT Services to operate throughout this process.
maximum businesses implement digital transformations, making it easier to operate throughout this process without hampering the business in the COVID-19 outbreak. Our Managed IT Services are available round the clock and our by certified pros are here to offer their services to alleviate and help with any of your IT business needs.
Conclusion
It is essential to understand, even if you are not actually trading or selling, the business process is still on, your brand still needs visibility and your business still needs to mark its territory in the market.
Due to the absence of competition, your one-year ranking targets can be achievable in two to three quarters. The market is expected to be back on track and operating on a similar scale in the coming quarters just as it was prior to the COVID19 pandemic
Marketing experts highly support the idea of continuing the marketing process irrespective of the market conditions. You never know when the situation will flip and bring your business enormous opportunities!
We wish you safety and good health as we navigate through these unprecedented times of the Corona Virus.
About Digital Footprints:
Digital Footprints offers complete digital marketing services. We love to Create, Develop, Assist, Support, Experiment to make your Business Grow. We believe in providing the Best Standards of Online Marketing. Our Extensive Services Cater to all arenas of Branding, Marketing and Improving Sales Revenue.
Get in touch with us (877) 275-0805 | +1 (858) 427-4925)
Or Email us sales@dgfootprints.com
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